FELICIA SAVAGE

Felicia Savage began her career as a storyteller — not in a boardroom, but in animation.
 

After earning a degree in animation and spending two years in the industry, she developed a deep respect for narrative, structure, and the discipline of building something frame by frame. When the recession reshaped the creative landscape, she pivoted into marketing — carrying that storyteller’s instinct with her.
 

She entered the field in 2010 at Slingshot SEO, where she learned to pair content with search strategy and measurable performance. From there, she moved into the tech sector with PERQ and Kenzie Academy, helping translate complex digital products and education platforms into campaigns that drove real growth.
 

Most recently, Felicia led brand, digital, retail, and experiential initiatives for Bar Keepers Friend, the beloved 143-year-old cleaning brand trusted in homes across the country. During her tenure, she contributed to 82% sales growth and helped guide the company through rapid scale and private equity acquisition.
 

Today, Felicia is known for building marketing systems that perform. She thrives in moments of transformation — designing strategy, aligning teams, and turning ambitious ideas into disciplined execution.