The Importance of Reporting in Agile Marketing

As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good chunk of the organization, as well as for the executive team.

Reporting allows other folks in the organization to get a glimpse of what it is our department is working on.

Of course, it’s a lot more than that. Agile Reporting is also crucial for determining the allocation of money/resources, acknowledging team capacity and the innovation and development of new processes. Allow me to explain...

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