Bar Keepers Friend Brand Guide

Back in late 2020, I crafted Bar Keepers Friend's (BKF) very first brand guide, and developed consumer profiles based on data from Google Analytics, Sprout Social and matching Experian Mosaic Segmentation groups.

The goal of the brand guide was to offer partners high-level design parameters and explain how the brand came to be.

In early 2025, BKF's buyer personas got a bit of a makeover to align with current demographic and shopping trends - namely from the implementation of NielsenIQ Byzzer.